250 people reached to​ feedback on new Wolverton neighbourhood




High-quality developer Town used the PlaceChangers platform to add another response option to the stakeholder engagement activities for the Love Wolverton master plan. 

Love Wolverton is a £25m mixed-use master plan in Wolverton town centre, establishing five new residential blocks and commercial spaces with a master plan designed to reopen traditional street patterns.

Town develops sustainable, well-designed new homes which respond to people’s needs. The wider team also involved leading firms Urbed and Mikhail Riches Architects.



What was done?

Town set up two engagement campaigns on the PlaceChangers platform, hosted on the Love Wolverton project website.

Town wanted additional views on things that made the area special; as well as suggestions and commentary on improvements on the detailed project design. To help the objective, PlaceChangers designed those campaigns to match the design development stages RIBA2 (concept design) and RIBA3 (detailed design). 

What makes Wolverton special?

Respondents could sent photos and comments by adding them to an interactive town map.  

"brickwork that breaks bland wall appearances"

"new build that blends will the style and character of the olds streets""

What do you think about the emerging plans for the former Agora site?

Respondents could explore the emerging model of the development project and feedback on the design.

”doesn't diagonal parking make access/crossing the square more difficult” [...] “Noted currently difficult to park and no marked disabled areas."

"currently no disabled bays, will there be any?”



What outcomes were achieved?

The campaigns helped Town check their understanding with local stakeholders. 

Besides participants in three public exhibition events, the campaigns reached a total of 256 visitors.

The campaigns generated a total of 45 useful responses that went back to the client and the design team. Whenever required Town could download a  consultation report.

PlaceChangers’ partform is a very useful medium for capturing stakeholder insights for masterplans in complex urban environments. It's a valuable complement to more traditional methods of engagement, allowing an ongoing dialogue on evolving plans."

Neil Murphy, Director — Director

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