Ouseburn Futures generates 5300 responses in four months
Context
Between February and May 2017, Ouseburn Futures sought the views of the public on buildings of cultural and heritage significance for a new heritage strategy for the Ouseburn Valley, which lies to the east of Newcastle city centre.
Ouseburn Futures is a charitable development trust based in the Ouseburn Valley (Newcastle). Ouseburn Valley holds a significant part of the proud industrial heritage in the North East. Today, it has emerged as a vibrant cultural spot integral to Newcastle’s growing creative scene.
The Ouseburn Farm, a community-run urban farm, the Seven Stories National Museum for Children’s Books and the Toffee Factory are among the places of significance that make the Ouseburn Valley what it is today.
What was done?
Using the PlaceChangers platform, Ouseburn Futures asked members of the public to vote on the preferred protection status of 122 buildings. Respondents could simply choose from a range of actions and leave a comment on each building.
The campaign featured widely on social media and in the local newspaper.- Landing page
- Interactive Map
- List View
What outcomes were achieved?
Using the PlaceChangers platform enabled the client (Ouseburn Futures) to reach many more residents, visitors, and individuals via an online engagement campaign than typically possible via one-off events.
In total, 125 local residents participated, leaving an impressive 5308 votes. The campaign reached 100% coverage with an average of 43 responses per building.
Based on the responses, a comprehensive report was produced that informs Ouseburn Futures’ conversations with the council on the emergent heritage protection strategy for the area.
PlaceChangers offered good value for money. The tool was exactly what we needed and the team was adaptable and responsive throughout.
Sheila Spencer (Trustee, Ouseburn Trust)
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